Is Clicktest Worth My Time?

clicktest

There are plenty of services out there to monitor the way people interact on your site, but one that I found that really stood out was Clicktest.  This is an application that shows you on a visual heatmap where consumers click on your website.  You may think this isn’t that valuable information to know, but let me assure you it is priceless.

I ran a test with one of my other sites a few month back using clicktest and was shocked by the results. Here are just a few things I learned:

1.  They Want To Know More About You- When I studied the notes for my site, the first thing I learned is that people do want to learn about you the person behind the business as well as what the business is about.  The hottest section on the heat map by far was my about page.

2.  People Click Pictures– If you look the results for my site, you can see that people were clicking on my image in the blog post.  Normally when I write a blog post, I do not set the image to go anywhere with a target link.  So, when you place an image on your blog posts, make sure that they deliver something of value.

3.  People Like Search Options- This one didn’t catch me by surprise as being a popular area of the site.  I know when I visit a site I am not familiar with I like the ability  to find a search button and get directly where I want to be instead of surfing through the entire site.  It is imperative for a site to have search button in place in a clear visible position for consumers.

So as you can see, the clicktest reveals a ton of very valuable information.  They have a free segment where you will get as many tests done of your site as you take.  Meaning as you take the tests provided by other free members you build up credits to get your site tested.

For just $20/month you can go with one of the paid options that will provide you with 100 tests per month as well as a bunch of other results to help you with the overall design of your site.  I would definitely consider giving this a try and spending the time and money for a few months to learn how consumers interact with your website.

You might be surprised with the results you receive.

 

Jeremy Blanton

Jeremy Blanton is the Co-Founder of 210 Consulting - Social Media Advisors. His company is dedicated to helping you understand how to use social media platforms to increase your business. He is a social media speaker who shares with thousands of people each year on things like how to use Facebook for Business, Blogging, and How to use Twitter. When he is not coaching or speaking, he spends most of his time working on Custom WordPress Sites for his clients.

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  • Marilyn Boudreaux

    Jeremy can I get this installed on my site that is pretty cool

    • Marilyn, we can set it up, but I believe you also need to have some sort of subscription if memory serves me correctly.